At the “B5+1: Central Asia – United States” business forum held in Bishkek, Kyrgyzstan proposed creating a unified tourism brand for the region. Erdenet Kasymov, Director of the Tourism Department under the Ministry of Economy and Commerce, presented the Open Central Asia concept, positioning the region as a single tourist destination.
According to Kasymov, tourism integration offers one of the fastest economic returns for Central Asian countries. For travelers from the United States, Europe, and Asia, the region is often perceived as a cohesive space rather than a collection of separate states.
International tour operators show particular interest in combined Silk Road itineraries covering three to five countries. In this context, Open Central Asia is intended as a marketing umbrella that complements national tourism brands rather than replacing them.
Key initiatives presented at the forum include:
- development of joint tourism products combining Kyrgyzstan’s adventure tourism with historical destinations in neighboring countries;
- removal of barriers through visa digitalization and seamless regional mobility;
- introduction of unified service quality standards and expansion of community-based tourism (CBT);
- coordinated promotion of the region at major global tourism exhibitions.
Kasymov emphasized that the success of the region depends on service quality at every stage of the travel route. At the same time, improving transport connectivity remains a critical condition for increasing tourist flows.
Experts believe that the Open Central Asia initiative could significantly enhance the region’s visibility and competitiveness in the global tourism market.



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